Certified Business Leader
A 150-day path through the disciplines of business
The Certified Business Leader program runs across five months, moving from vision and branding through HR, operations, finance, sales, and leadership, before closing with evaluation and future planning.
Eight core disciplines
Eight disciplines, one integrated program
Strategy
Set a clear direction for the business and the decisions that follow from it.
Leadership
Lead yourself first, then the people who carry the work with you.
Business Systems
Build operating routines that hold the business together as it grows.
Marketing
Position the business clearly and reach the people it is meant to serve.
HR
Organize roles, hiring, and people practices that support the plan.
Finance
Read the numbers, manage cash flow, and make decisions with confidence.
Personal Branding
Define how you present your expertise and your leadership to others.
Certification
Complete the capstone future planning and earn your executive certification.
Five-month curriculum
The 150-day journey, step by step
Step 01
Vision
Define where the business is going and why it matters.
Step 02
Branding
Shape the identity and message the business presents.
Step 03
HR
Build the people structure and practices behind the plan.
Step 04
Operations
Design the systems that run the work day to day.
Step 05
Finance
Manage the numbers that keep the business healthy.
Step 06
Sales
Build the selling process and the relationships behind revenue.
Step 07
Leadership
Practise the leadership habits the business now requires.
Step 08
Evaluation and Future Planning
Review the progress made and plan the next stage of growth before certification.